2024 Ford F-150

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$36,570 Starting At1

6 Seating up to

13,500 Towing*

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Available Colors

Agate Black F-150 Atlas Blue Metallic Antimatter Blue Ford F-150 Carbonized Gray F-150 Iconic Silver F-150 Oxford White F-150 Avalanche F-150 Rapid Red Metallic F-150 Darkened Bronze F-150 Start White Metallic F-150

Agate Black Metallic


Tailgate open with bed full of camping accessories.

Pro Access Tailgate

New for 2024, a new tailgate with an integrated swing gate allows you to get up to 19-inches closer for quick and easy access to the bed even when hooked to a trailer.3

Ford Red F-150 pulling a trailer full of ATVs on sand

Towing and Hauling

There's tons of capability at the ready. That's because the 2024 F-150® pickup delivers an astounding class-leading available tow rating up to 13,500 lbs. 4 and 2,445 lbs. 5 payload. All the power you need to haul tools, camper or whatever.

White F-150 driving fast over sandy terrain


In order to tackle some of the world's most grueling terrains you need a truck that's engineered for that very reason. That's why Ford offers a rugged, powerful line of off-road trucks. Ford F-150® Raptor R, Raptor®, TREMOR®, and the new STX® FX4® pickup.6

Using the tailgate as a base for a chop saw

Pro Power Onboard

Keep productivity moving even in locations where an outlet isn't accessible. Electrical power is at the ready with multiple outlets integrated in the truck bed.7

Person grabbing cargo from extend cab

Flip and Fold Seats

Go ahead, pack heavy. Flip one or both seats for added versatility to accommodate extra cargo when needed most.8


1. MSRP for base vehicle. Excludes destination/delivery fee plus government fees and taxes, any finance charges, any dealer processing charge, any electronic filing charge, and any emission testing charge. Optional equipment not included. Starting A, Z and X Plan price is for qualified, eligible customers and excludes document fee, destination/delivery charge, taxes, title and registration. Not all vehicles qualify for A, Z or X Plan. All Mustang Shelby GT350® and Shelby® GT350R prices exclude gas guzzler tax.

* When properly equipped. Max towing varies based on cargo, vehicle configurations, accessories and number of passengers.

3. Pro Access Tailgate available starting spring 2024 See Owner's Manual for important operating instructions.

4. Max towing of 13,500 lbs. available on F-150® SuperCrew 6.5’ box 4x4 with available 3.5L Ecoboost® V6 engine. Class is Full-Size Pickups under 8,500 lbs GVWR. When properly equipped. Max towing varies and is based on accessories and vehicle configuration.

5. Max payload of 2,445 lbs. available on F-150® Regular Cab 8' box 4x2 with available 3.5L Ecoboost® V6 engine. Class is Full-Sized Pickups under 8,500 lbs GVWR. When properly equipped. Max payload varies and is based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle.

6. Professional driver on a closed course. Always consult the Raptor supplement to the Owner’s Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.

7. Pro Access Tailgate available starting spring 2024. See Owner's Manual for Important operating instructions.

8. Cargo and load capacity limited by weight and weight distribution.

Get Directions

30031 Santa Margarita Parkway, Rancho Santa Margarita, CA, 92688
Open Today! Sales: 8am-7pm

Open Today! Service: 7am-6pm

Open Today! Parts: 7am-6pm

Open Today! Fleet Service Center: 6am-5pm
Santa Margarita Ford 33.641223, -117.606870.