All Reviews
Took my vehicle here for service twice this year. Great service. This is a welcome relief after very bad experiences with two nearby Ford dealerships the past 8 years.
Went in for service work. Dana was my service UW. She went above and beyond the call. Polite, smart and caring.
The dealership was very helpful fixing our auto issue. Dana, the service writer and her crew worked for over a month on electrical problems. Give them on opportunity
I can't say enough good stuff!! I worked with Dane Gordon and he got it done for me in a surprisingly short amount of time. I gave him a build sheet-he sourced it and I drove it home the next day. I will definately recomend RSM Ford and Dane!!
Are salesman, Wyatt, was very knowledgeable, helpful, and accommodating. He made the buying experience very pleasant and easy. Everyone I dealt with at this dealership was helpful. I recommend it highly.
Ask for Bryan he will take care of you 💪🏼 quick and easy buying process, got me in my dream Raptor and was very friendly
Love, love, love my new soft-top Bronco from Santa Margarita Ford! Made the trip from LA, and it was absolutely worth it! A huge shout-out to Dane for working with us to close the deal! After years behind the wheel of a BMW, I made the switch—and couldn’t be happier. From the buying experience to the Bronco itself, I’m thrilled with every aspect. Thank you, Dane and the Santa Margarita Ford team!
Highly recommend! Our service representative was friendly, knowledgeable, and helpful. The service tech was able to quickly diagnose and fix our problem, and it was all completely covered under warranty. Fantastic experience from start to finish!
After a frustrating initial experience with my vehicle’s repairs, I couldn’t be more grateful for how everything ultimately turned out at Margarita Ford!
I especially want to recognize Salvador, Gina, and the service manager for their exceptional customer service. They were all incredibly helpful, professional and genuinely made me feel like my concerns were heard and taken seriously.
What started as a stressful and frustrating situation was completely turned around thanks to their professionalism, communication and willingness to go above and beyond to make things right.
I’m so relieved to have my vehicle back and running properly, ... Read More Google - Oct 13, 2026
My husband and I recently purchased our 2023 Ford F-150 Lightning from Ford Santa Margarita and couldn’t be happier with our experience! The customer service was excellent, the pricing was great, and the entire buying process was smooth and stress-free. I highly recommend this dealership to anyone looking for a new vehicle 🛻
Never have to worry about anything. Great service all around.
Brandon in Sales is Top Notch!
Buyers beware. I’ve never had such a horrible experience with a salesman and dealership. Car has had to go back multiple times in the 6 weeks of ownership to a different dealership due to us living out of the area. We got it home and realized the tires weren’t even balanced correctly so they paid for the local dealership to fix that. We have since discovered multiple other issues. Some of them a safety concern. Dane our salesman said we had to drive all the way back to him to have it looked at for repairs and that it ... Read More Google - Sep 30, 2026
The service was efficient and our advisor, Dana, was great! She negotiated a better price for us and her communication was great! She even arranged an uber to pick me up in San Juan Capistrano! My car was nice and clean (inside and out) when I picked it up!
Justin my salesman was great, no preasure and was actually very knowledgeable about what he is selling. Im a car guy and knew exactly what I wanted and he listened and delivered. I payed cash so Finance was quick and easy. Price was much more than fair and no hard sell on upgrades. They even gave me some extras without asking. Would highly recommend to anyone.
Fast and friendly service
Great customer service and communication.
Great customer service! It has improved from year to year! Thank you!!
Sai took care of everything. Provided a loaner car and kept me informed of the vehicle’s status. Thank you
Excellent Customer Service.
Great people and great service. Dropped off a car for recalls and they gave me a prompt Uber ride back home and anothe one to bring me nack to pick up the car. All paperwork doen on line. Excellant communications.
They pay attention to details and provide an easy smooth transaction. I would highly recommend this dealership even if it’s out of your way.
I can’t tell you what a pleasant experience this was! We walked in just to see their inventory of Mavericks and ended up buying on the spot. We were in and out within a couple hours, test drive and all! Everyone is great and they even let us bring out giant German Shepherd. They promised to get some dog treats next time! Justin the GM is awesome, no pressure and no sales tactics, he only wanted to pet our dog and talk to him. Honestly never had such a great experience at a dealership before! In and out. Simple. ... Read More Google - Sep 14, 2026
It was such an extraordinarily car buying experience. I came in with some unique circumstances and was able to drive off with my dream car within an hour. Dane was especially just amazing and accommodating and fun to go through the car buying process with ⭐️✨⭐️✨⭐️✨⭐️
Excellent communication from service department on vehicle service and status
Great service
Brouke is good to know person great seeing the group helping customer and their so cartoons too.
Great experience from ease of drop off, being kept in the loop of the service to pick up.
Customer service was not 100%, which could've been better for a car dealership. Normally, I get greeted right off the back but we didn't. It took a minute to get our salesperson as well, but we were positive, so we just let it slide. Thank God we're not a Karen! LOL. However, this was the easiest and fastest service we ever had! It was straight to the point, and we were in and out in less than 3 hours. We were hoping to get a better price due to the little dings and minor scratches here and there, but ... Read More Google - Sep 3, 2026
Justin and Tristen in the parts department provided a fantastic and fast service when I needed help finding the right components for our Ford Tremor. Thank you.
QUICK, ACCURATE, NO ISSUES AFTER WARD
I’m extremely disappointed with my experience at Santa Margarita Ford. I purchased my F-350 from this dealership, and the truck was equipped with D-load-range tires (Big selling point of the truck was brand new tires equipped BY THE DEALER) even though the manufacturer’s door-jamb specifications call for E-load-range tires.
After discovering the issue, I contacted the dealership expecting them to at least hear me out and work toward a solution. I reached out to my salesman and tried to get the used car manager involved. I never even received a phone call from the used car manager. My ... Read More Google - Sep 1, 2026
My experience with SM Ford was excellent. I found the perfect truck at a great price, and the SM staff were helpful and kept the process moving - even during a very busy weekend. Our salesman, Wyatt Wittman was excellent - and helped with follow up questions on the vehicle, even up to a week later.
Excellent Service Dept , thanks Miguel
Fredy was amazing.
Great service, thank Paul and Mat
Wyatt was the worst sales person i ever worked with. Horrid experience, would wait hours on end for responses, wasnt very helpful at all and didnt seem to care to make a sale to begin with.
Very good customer service by Service advisor Freddy, took in my truck for some repairs and got me in and out in less than a week. Recommend coming here.
Max was a great salesman no pressure and helped me with questions afterwards. The process was simple and easy. Thank you
Anyone who rates this location Less than 5 stars either has a stick stuck somewhere
Or just isn't a happy individual. Ive gotten 2 truck, my moms gotten 3 cars and now my wife bought her first ford with the best overall ford I've ever been too. Neil was a Rockstar. Walked it told him what we wanted and he went right for the keys to test drive it. Had a great sense of humor and was an overall great man. Dean (the rock) gordon was super helpful and absolutely amazing. Very nice and prompt was everyone. Shervin was excellent (as ... Read More Google - Aug 23, 2026
Dealing with SAL in the service dept, was great. I got my F150 serviced today while I waited at the dealership It was quick and Sal explained all that was completed on my truck. GREAT SERVICE and People to deal with.
Great place they provide great service. And are vey friendly.
Horrible experience trying to buy a Raptor from Santa Margarita Ford.
I had already been offered Raptors in other colors from other dealerships, but I specifically wanted gray because my previous truck was gray. I was handed off to Dane, and unfortunately, the experience went downhill from there. Dane was what made my Santa Margarita Ford experience horrible.
Before arriving, I made it clear that I was interested in the gray Raptor. When I got there, Dane had a white one pulled up instead. Okay, whatever—or so I thought. He eventually took me over to see the gray trucks. ... Read More Google - Aug 20, 2026
On Wednesday Aug.12, 2026 My husband and myself showed interest in a Used 2023 Ford Explorer Limited.
By Thursday, my husband and the sales consultant named Maxwell negotiated the trade in value/ cash down/ and the special offer for which we 1000% qualified for. Since we live over 100 miles away, my husband and Maxwell set up an appointment to finalize paperwork. The appointment was set for Friday Aug 14, 2026 at 12:15 pm. Thankfully, after a 2 hour and 45 min. drive, we actually arrived early for our scheduled appointment. We had to seek out assistance when we arrived and upon discovery, Maxwell was out on a test ... Read More Google - Aug 15, 2026
Jay Lara, my service advisor, continues taking the best care of me and making sure that I am 100% happy with my service results! He always provides efficient, courteous, professional and friendly service.
Don’t expect customer support after you buy from them. I spent a week calling them multiple times daily to talk to the financing and accounting about some paperwork for a truck I bought from them. Left multiple messages for Dave and Shervin. The sales staff who answered told me that they will have someone reach out to me, but I never got anything. I had to call Ford Corporate directly to get support. The corporate office said I should contact the dealership and when I told them I couldn’t reach them and lived too far to visit them, ... Read More Google - Jun 22, 2026
Great car buying experience. Dane was great to work with, and we got a fair deal on our new Bronco. Recommended!
Fredy is an excellent service advisor, efficient and fully versed in the maintenance requirements and keeps me informed. Service technicians are thorough and I really appreciate the car wash. Thanks Santa Margarita Ford - keep up the great work!
Sal is an excellent, dedicated professional service advisor and highly recommends to anyone that needs service
Always efficient, courteous, professional and friendly service. We appreciate the Lift rides to and from the dealership! Glad to have a trusted dealership in our home town of RSM!
Solved a chronic problem I was experiencing with my favorite Van, drives like brand new.
Santa Margarita Ford reached out to me unsolicited to buy my Ford Expedition. They verbally committed to beating my CarMax offer. They didn't — and what happened next tells you everything you need to know about how this place operates.
When I brought the car in, their appraisal came in below CarMax. I showed them the offer. They told me they were a CarMax partner and asked to see the referral number so they could "get their number up." I handed it over. They went into another room. When they came back, their offer hadn't moved — and ... Read More Google - Apr 27, 2026
I've been pleased with my Ford MachE purchase and pleasantly surprised that Santa Margarita Ford has been willing to dispatch a complimentary service person to my home when software updates were required.
I appreciate the courteous professional engagement efforts by everyone. Justin in service kept me extremely well informed and was great to work with! Ali in sales engaged me when I dropped my truck off and again when I picked it up. Thanks again for the leadership and execution. Mike
Superior customer service in all faucets of their business. If only ALL Ford stores operated this way!!
Picked up my vehicle, kept me informed about what needed to be done and easy checkout.
Clear Honest and decent. It was an uncommon car buying experience. One that won't be forgotten.
Great customer service. Justin showed us what it means to be able to buy a car with confidence clarity and friendliness. Thank you for taking care of us!
Dana in the service department was excellent and was really good about keeping me in the loop on our explorer. She was very knowledgeable with the warranty process and put me at ease. Really appreciate her help!!!
Excellent customer service. Service department kept me in the loop while my vehicle was in for service. I liked that they take a video and show you what needs to be taken care of.
Well, I have a 2019 Ford Mustang even got a recall notice for my backup camera. Which my backup camera only works about half of the time I have to do a hard reset about three times a day. My phone won’t sync. So I take my car in they say nothing shows up on the code reader yet it acts up right in front of the technician. So now I’m going through the long race of going through corporate they don’t fix anything . Junk computer systems in these cars.
The expected and necessary tasks were completed as expected. No unnecessary tasks added to the efforts
Great dealership was in and out in resume time .and at a good price for the truck
Excellent service dept. Simple to arrange, they promptly return calls, great communication. Clean nice facility
Very professional and friendly. Service Dept. was exceptional. I would highly recommend Rancho Santa Margarita Ford.
Bryan Richardson was a great help. He was knowledgeable about the truck I purchased and helpful with the trade in process. The parts/accessories clerk was also very friendly and knew the products well. The dealership was clean and sunny. Employees seemed happy to work there.
Paul gave us excellent communication and customer service! In addition to the needed tire work they took care of warranty items too, very appreciated.
Great customer service from test drive to processing my trade in to loan processing and final drive off
Firstly RSM Ford is where I purchased my F-150 hybrid. Matt sold the truck to me by locating a truck that essentially matched the configuration that I built online. And I drove out with it in a couple weeks. The service department is stellar as I have always experienced great service. My last service was simply a no charge recall. They called me to inform me of the issue and created my service time to my liking. Another Matt met me and took care of things. This guy is very personable and friendly. My truck was complete and washed in ... Read More DealerRater - Sep 24, 2025
Jay in the service department is very helpful. He listens, is considerate, patient, and helpful. I appreciate the time he takes to explain everything to me.
Service is top , time saving with perfection Service staff / reception staff are all welcoming and excellent listeners
Very sloppy service, like they just didn’t care. I asked for a diagnostic and a check, but when they realized they weren’t getting the full job, it seemed like they lost interest. They left the engine cover off, bolts scattered around the engine bay, and didn’t bother to put everything back properly. I would never go back.
On top of that, they offered to buy my truck at a base trade-in price that was barely half of its retail value, while telling me it was a “good price.” When I asked them, they come to their price ... Read More Google - Aug 20, 2025
RSM ford has been my go to for the last 25 years and the service and sales departments have never let me down. I will definitely recommend this dealership to friends and family.
While the service and professionalism at the Santa Margarita Ford dealership have been spot on and deserve 5 stars, they have an affiliate in the fleet department a few miles away that services diesel engines that deserves zero stars due to their lack of honesty, professionalism and hunger to take your money. Recently on a visit to the dealership with a check engine light I received 5 star service but was told that the fleet department needed to service the WARRANTY work due to my truck being diesel. Upon taking my vehicle to the fleet buiding and giving them the error code ... Read More Google - Jun 27, 2025
Went to sell my car. Guy acted like a tool and then gave me a very low ball offer. Another dealership offered almost double what these guys offered.
I've been a car owner for 40 years, and I've never, ever had the level of service I receive at Santa Margarita Ford. Everything I experience there is remarkable - the efficiency and friendliness of the staff, the actual car maintenance and the willingness to go the extra mile by retrieving and returning my car for the day of service. And they don't charge more than a fair market rate for the service. If you're anywhere near south Orange County don't waste your time anyplace else.
Great Dealership. Have purchased seven vehicles from them and every deal was great. Excellent service department and all the staff are friendly and courteous. I recommend them with confidence.
Advisers Sal and Justin are great! No xx from them and straight to the point. They don’t push repairs and will tell you if something can wait. I drive from Corona to Santa Margarita Ford passing other Ford dealerships because of my comfort with these guys. Highly recommend!
Jay in the service department has no customer service skills. The service team seems to lack the ability to be in tune with the technological advances Ford has made. Kelsi (I believe that’s her name) in the loaner department is fantastic Thanks for your response Melissa. Your claims have proven to be false as I have found another Ford dealership willing to remedy the issue.
Been waiting with Miguel in the service department for years in taking care of my Fords. Always great to work with. Efficient, keeps me up to date on the status of my car, and always looks out for me. Keeps me bringing my cars back.
I was hesitant to buy a Ford, but took the leap anyway. The purchase went fine. Fast forward 1.5 years to a major issue with my EV and the need to deal with the service department and the regret has hit. Multiple friends have now shared their horror stories of dealing this service department. I got my car back after a week of not being listened to (had to repeat the issue multiple times to multiple people to only be told that wasn't what they were checking because it wasn't what they were told the issue was) and being ... Read More Google - Dec 26, 2024
Purchased a 2024 Ranger in September from Santa Margarita Ford (SMF). Issues encountered make SMF a poor choice to do business with. The truck had 2 immediate defects. The driver door has to be slammed hard to latch. The rear seat back also has a similar problem latching. After being told it would have to go to the body shop I had no response from the Service Department for 6 weeks. After making contact again an appointment was made and the vehicle returned to me in 1 1/2 days. No work order was generated when I took it in and none was received when I ... Read More Google - Dec 20, 2024
I always take my cars to Santa Margarita Ford for scheduled oil changes etc. This time Freddy helped me. He is very thorough and courteous. They always let me know when it’s time to do other things like buy tires, change filters… I usually get my car back looking wonderful after they wash it.
I will never buy any vehicle from this dealer. I had buy from this dealer Ford expedition max Limited 2021 and the AC doesn’t work and they promised me will fix the AC and give it to me and keep the car one week and after that I drove the car to my location and AC was like so so after that, the AC is starting blowing l warm and it takes 21 days to fix the car in a Ford dealer in my location so I lose one month to fix the car after the buying from this dealer never ... Read More Google - Sep 28, 2024
I was looking for a 4 runner and went to RSM Toyota. They didn't have any. I decided to look at a Bronco Sport @ RSM Ford and they had a 4 runner there. It was exactly what I was looking for and the price was right! They were more than fair with the trade-in I had. No hard sales or pushy sales people. The salesman Vinnie was excellent. I have bought many vehicles in my lifetime and this was by far the easiest. The finance guy, Dave was very helpful answering my questions about extended warranty. I highly recommend RSM Ford.